When we introduced our "Wicked Woods" Finished Interior Pine Paneling Line we were not able to do it justice with the pictures we took. The subtle tones and accents can't be captured by the camera from the swatches we had.
I shot this short video of the "Wicked Wood" I have installed in my office because it relays the nuances that gave me my "100 year old wall" look. I loved the Western Series "Gunsmoke" and this finish gives me the feeling of an old Western Tavern.
Halloween is the perfect opportunity to undo this terrible injustice and show you how "WICKED" this finish really is. Chris Buffalo.
We reached out to the mad scientist creator of this wild and wonderful stain finish for his favorites. The pictures he sent us finally do justice to this "wicked" wood paneling.
insert new pictures from Rachel
It all started with the Blue Stain Pine craze. The blue stain pine was so popular we started looking to see if we could create that effect with a stain process.
To this end we turned to Barry Schaffer of AMS Coatings technology, finish tinkerer extraordinaire. He came up with a great looking “Blue Stain” alternative but he did not stop there.
You see Barry got excited by the process and sort of went a little nuts. 35+ colors later and we have some very cool stuff coming out of those labs (and smoke coming out of Barry’s Ears).


He won’t tell us exactly how he does it but there is some antiquing going on here. The colors are amazing and honestly pictures do not do them justice.
Barry the mad tinkerer would not stop. He has like 50 shades of Grey (uh oh) and 50 shades of brown. We asked Barry to narrow down to just 20 colors for us build around. He built 20 paneling mockups and we staged our photo shoot.


The first thing we noticed is that the camera can’t keep up with all the subtlety. Every time we took a picture it looked different. Every move, every change in light and every angle you look at it from changes the color, it’s WICKED!
These colors are not totally predictable on every pine board or in every light - which is what makes them so unique. The natural characteristic and hues of the individual board influence the red, blue and brown highlights. The type of light and the amount of light had dramatic impact.


We ended up taking pictures in the morning, in the afternoon, natural light, florescent light, with flash and without flash and no one medium seemed to capture the true nuance of these colors so we decided on natural early afternoon light to print for the website.
Honestly after days trying to capture the individual wicked "look" you simply have to see it for yourself. The plan is to confirm every order by sample.
There is a reason we call it, the one, the only….
WICKED WOODS!

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